Potassium Sorbate
Naturally Derived From Mountain Berries
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Potassium Sorbate acts as a preservative and is derived from mountain ash berries and is better than other harsh alternatives like formaldehyde. It is used in cosmetics and personal care products as it prevents the growth of microbes, and fungi to prevent the spoilage of products. It is, however, used in products with a mix of other preservatives because of its low coverage spectrum of microorganisms.